The purpose of all communication at Fennovoima is to contribute to and support the company in achieving its goals. This includes maintaining and strengthening the reputation of the company, generating confidence in the project, contributing to the commitment of all project participants, including shareholders, and developing positive stakeholder relations.
The legitimization of the project is granted by the Finnish Government and Parliament, and therefore, the corporate citizenship and responsibilities related to this position are essential.
Fennovoima’s management is committed to ensuring that the communication and information needs and expectations of our key stakeholder groups are taken into account. This includes continual proactive communications on a daily basis and responding in a timely manner and accurately in all situations.
The most important stakeholders (not in order of importance) include our employees and owners, the region of Pyhäjoki, the plant supplier and all our contractors, related authorities and decision-makers, Finnish labor market organizations, educational institutions in the technical field, our peer companies and organizations within the industry, the media, the public sphere, and NGOs in the field.
More information on our engagement with Pyhäjoki and its surrounding area can be found from the Local engagement section of this report.
Survey of key stakeholder groups
Fennovoima conducted a survey of key stakeholders’ views of Fennovoima in November-December 2015. The stakeholder groups included in the study were the general public, political decision-makers, members of the media and Fennovoima’s employees. Later, during February-April 2016, the same survey was carried out for potential future employees. The surveys were carried out by the T-Media research agency.
According to the results, responsibility is the most important material aspect to the general public and potential future employees. Responsibility is also ranked in the top four material aspects by the other stakeholder groups.
All stakeholder groups emphasize the importance of increased transparency and openness, proactive communication, and good governance.
Proactive communication is the most important material aspect to political decision-makers. In addition, the general public, political decision-makers and potential future employees expect Fennovoima to deliver on the promise to produce electricity at a stable price in the future and increase domestic energy production and energy self-sufficiency.
Fennovoima’s employees are the best to evaluate Fennovoima as an employer and naturally rank this aspect the highest. They also expect Fennovoima’s Management Team to show exemplary leadership and business practices, and to be open and transparent in its communication and actions.
Fennovoima draws attention to these matters in its plans and everyday actions. The key stakeholder surveys will be continued on a regular basis.
Media and social media
Fennovoima published six press releases and 38 news items during 2016.
We respond without delay to media contact requests, which concern our project. We utilize social media channels such as Twitter and Facebook to be able to reach our key stakeholder groups quickly and effectively when news arise. We organize biannual events at the plant site for the members of the media, in which Fennovoima's experts provide information about the proceeding of the project. In May 2016 we also hosted an international journalist visit to Pyhäjoki. We also address current topics in our stakeholder magazine Fennonen.
The topics picked up by the media also generate a lot of discussion in social media channels. Fennovoima is present in social media and we actively take part in discussions. We continuously encourage our personnel, including the Management Team, to take part in conversations related to Fennovoima, the Hanhikivi 1 project, and broader themes such as energy, nuclear power and climate change.
|Main media topics in 2016||Sentiment of the articles|
|The economic and employment effects of the Hanhikivi 1 project||Positive|
|New contract agreements||Positive|
|Proceeding of the construction work at the plant site||Positive|
|Fennovoima’s ongoing recruitments||Positive|
|Final disposal of spent nuclear fuel||Neutral or negative|
|Fennovoima’s submittal of plant design documentation to STUK||Neutral or negative|
|The status of Fennovoima’s safety culture||Negative|
|Fennovoima’s plant supplier||Neutral or negative|
|Activist protests at the plant site||Neutral or negative|
|Effects of the EU’s sanctions against Russia for the project||Neutral or negative|
|partners and memberships|
|Association for Finnish Work||Foratom||Project Management Association Finland|
|European Nuclear Society (ENS)||Helsinki Region Chamber of Commerce||PSK Standardisation Association|
|Federation of Finnish Enterprises, Northern Ostrobothnia||Industrial Lawyers Association||Taxpayers Association of Finland|
|FIBS Corporate Responsibility Network||International Atomic Energy Agency (IAEA)||World Association of Nuclear Operators (WANO)|
|Finnish Energy||Oulu Chamber of Commerce||World Energy Council|
Communications at international level
The key objective of Fennovoima’s international communications is to keep the international stakeholders up to date on how the project is proceeding and to openly communicate about the project.
The key stakeholders internationally are EU-level civil servants, mainly at the European Commission and at the Euratom Supply Agency. In view of transparency, Fennovoima also engages particularly with the Finnish Members of the European Parliament.
In June 2015, the European Commission (EC) issued its opinion about the Fennovoima project under Euratom Treaty Art 41/43 to the Government of Finland. In its opinion, the Commission gave a positive assessment of the Hanhikivi 1 project, under the condition that certain open questions would be resolved as planned. The process has been ongoing since. Fennovoima has submitted all required information to the Ministry of Economic Affairs and Employment, which is to see to the closure of the process.
To further strengthen the company profile as a member of the EU’s energy industry and nuclear community, Fennovoima conducted a number of PR activities in international forums, such as participating in and acting as a sponsor of a nuclear power event organized by Platts in London in May 2016.
Furthermore, Fennovoima was successful in triggering and arranging a large number of positive publications, articles and interviews about the Hanhikivi 1 project in international media, including a detailed feature article in the Financial Times.
Communications-related cooperation and planning with the Russian parties in the project continued, mainly with RAOS Project and Titan-2. The Public Relations Working Group, consisting of communications professionals from Fennovoima, RAOS Project and Titan-2, convened to discuss and plan communications activities five times in 2016.
Fennovoima monitored the EU-level energy policy debate closely, especially regarding the Energy Union, EU Energy Security Strategy, EU-Russia sanctions, and general nuclear energy policy.
Dialogue with the project opponents
Opposition to the project can be seen most clearly in social media discussions and as activist protests in Pyhäjoki. Fennovoima’s communications operations aim to serve the general public, regardless of their position towards Fennovoima. We have actively shared information and participated in the discussions in social media and answered the questions and concerns of the general public. We also organized public events, in which people can discuss with Fennovoima’s experts.
A local non-governmental organization called Pro Hanhikivi has been opposing the Hanhikivi 1 project with the goal of hindering the progress of Fennovoima’s nuclear power plant project and bringing it to an end if possible.
Protests and activism
Since the construction work began at the plant site in the Hanhikivi headland in 2014, activists have periodically attempted to stop the proceeding of the construction work. The activists held a “Reclaim the cape action week” in April 2015 and again in 2016. Up to 100 activists took part in the protests.
Management of the protests required a substantial amount of police resources in 2016 as well as in 2015. During 2016, approximately 100 reports of an offence were made to the police about the actions of the activists. After the police dismantled the activist campsite in the end of April, the protests ceased, and the rest of the year at Hanhikivi headland was calm.
Fennovoima has reacted to the protests e.g. by increasing security measures and surveillance at the plant site. Fennovoima’s personnel have been instructed about how to act in threatening or otherwise exceptional situations with the activists.
We respect the right of people to express their opinions and to organize peaceful demonstrations. However, Fennovoima does not accept activists endangering the safety of construction workers, local people, the authorities or themselves. The destruction of property, machinery and the environment is also unacceptable.